Contributing Editor

Embedded Computing Design

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

Podcast/Interview Coverage

Sonatus The Garage Podcast

onalytica Interview

Dev Talk with Rich and Vin

Embedded Executive Podcast

Semiconscious Webcast

IEEE Awards Frede Blaabjerg Talks EVS

Atmosic: Embedded Executive: Energy Harvesting Podcast

 

Article Coverage

Embedded AI Isn’t Enterprise AI, and That’s a Good Thing

Tear Down: Google Pixel Watch 4

Protect Your Home from Thieves and Floods

Advantech Teams With AMD To Maximize Performance at the Edge

Tear Down: Noise Luna Ring

 

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Muck Rack

Articles 121 - 140
Industrial

DevTalk with Rich and Vin: Buckle Your Seatbelt, We’re Going to Mars - Podcast

October 11, 2024

The space program has come quite far in the last decade when it comes to sending people to Mars and building a colony there. If you’re wondering what it would take to accomplish that, check out the book Colonizing Mars by Frank Norris. Or, take the easy way out and check out the latest DevTalk with Rich and Vin podcast, where we invited Frank on as a guest.

Automotive

Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon - Podcast

October 09, 2024

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point.

To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast.

Open Source

Embedded Executive: Developers Need Great Hardware AND Great Software, Analog Devices - Podcast

October 09, 2024

Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software.
 

Software & OS

Embedded Executive: Zephyr Could Be the OS You’ve Been Waiting For, Linux Foundation - Podcast

October 02, 2024

If you’re not familiar with Zephyr, shame on you. It’s an open-source, real-time operating system (RTOS) for resource-constrained devices. That’s how it differs from Linux, which is more of a mainstream OS.
 

Processing

Embedded Executive: Avnet Spins Out New Brand, Tria/Avnet - Podcast

September 18, 2024

Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria, the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities.

Automotive

Embedded Executive: The SDV Could Be More Vulnerable, SiFive - Podcast

September 11, 2024

As you might expect, the code base in the software-defined vehicle is growing in leaps and bounds, with more features being added and the functionality within those features growing (and becoming more complex).

Is the downside to that ballooning code base the fact that more holes are being introduced to welcome hackers?

Automotive

Embedded Executive: What is an SDV? Infineon - Podcast

September 04, 2024

Do you know what a software-defined vehicle (SDV) is? You likely have your definition, which may or may not be the “right” definition.

Just getting that baseline is where my discussion started with Ray Notarantonio, Infineon’s Senior Director of Vehicle User Experience in this week’s Embedded Executives podcast. We explored what’s possible with an SDV, when you should expect it, and what’s holding up the various aspects.

Storage

Embedded Executive: The Latest in Memory Technology, Macronix - Podcast

August 28, 2024

Memory technology continues to move along at a healthy pace. Innovations continue to come, and there does not seem to be a slowdown on that horizon. Whether it’s NAND, NOR, or something else, you can expect to see advances in densities, speeds, costs, and so on.

Software & OS

DevTalk with Rich and Vin: Requirements-Management Tools - Podcast

August 21, 2024

As the complexity of our embedded systems has exploded, particularly in the automotive space, a requirements-management tool has moved into the “must-have” category.

Networking & 5G

Embedded Executive: Bluetooth Continues to Excel, Infineon - Story

August 21, 2024

Bluetooth has been around for a quarter century. That’s a very, very long time in technology years. It’s evolved into one of the most omnipresent standards ever produced. That said, it continues to grow with new features and enhancements, which result in new use cases.

I spoke to Shantanu Bhalerao, the Vice President of Bluetooth Products for Infineon Technologies on this week’s Embedded Executives podcast to understand how that works and what's still to come for Bluetooth.

AI & Machine Learning

Embedded Executive: Design to the Smart Edge, Ceva - Podcast

August 14, 2024

Everything is connected, everything is smart, and AI controls everything. And it all comes back to the “smart Edge.”

While these statements seem to be a bit over-arching, there’s a lot of truth to them. But building and then designing around that smart Edge can be quite tricky. Add TinyML to the equation, and it should become clearer (well, maybe).

To better understand what that means exactly, I spoke to Amir Panush, the CEO of Ceva on this week’s Embedded Executives podcast.

Automotive

Embedded Executive: The Latest Activities in the SDV, LeddarTech - Podcast

August 07, 2024

The software-defined vehicle (SDV) requires lots of horsepower, and in many cases, extensive use of AI. Is the world ready for this application? More importantly, are the automakers ready?

This is the avenue I went down with Frantz Saintellemy, the President and CEO of LeddarTech. We discussed the ecosystem, the available products, the activities in different regions, and the prevailing perceptions in this week’s Embedded Executives podcast.

Debug & Test

DevTalk with Rich and Vin: Test Early and Often - Podcast

August 06, 2024

Engineers know how important it is to test their prototypes. What they don’t seem to get is that the testing process needs to start at the beginning of the design process, not at the end. And testing must continue all the way through the entire design process. The reasons for this are what Rich and Vin go through on this episode of DevTalk with Rich and Vin.

Storage

Embedded Executive: Trying to be All Things in Memory, Apacer - Podcast

July 31, 2024

Many of the memory suppliers choose a niche to be an expert. It may be automotive, consumer, industrial, medical, etc. In the case of Apacer Technology, the company has chosen to do it all. In my discussion with Gibson Chen, the General Manager of Apacer, I challenged whether that’s the best approach, trying to serve just about any market. Listen to this week’s Embedded Executives podcast and decide for yourself if that’s the right strategy.

Healthcare

Embedded Executive: The Latest in Medical Wearables, Orca Semi - Podcast

July 24, 2024

The latest wearable medical devices are designed to help consumers make better decisions regarding their care. Until recently, the space has been somewhat limited. Size and power were the two biggest constraints. Those constraints aren’t going away, but they are definitely being lessened thanks to some of the latest innovations on the semiconductor side.

To hear more about these innovations, I spoke to Andrew Baker, the Co-Founder and CEO of Orca Semiconductor, a startup in the emerging connected health arena. Check out this week’s Embedded Executives podcast to learn more.

Automotive

Embedded Executive: Defining the SDV, Arm - Podcast

July 17, 2024

If the software-defined vehicle (SDV) comes off as planned, life for consumers becomes a whole lot easier. “If” is the key word in that sentence, and there’s tons of debate as to when that might actually happen.
 

Industrial

Top-Notch Manufacturing: A DFI Factory Tour - Story

July 11, 2024

One of the best parts of my job is seeing products we write about being manufactured, whether it be semiconductors, boards, systems, tools, and so on. In many cases, we have to take the manufacturer's word. We can follow up with customers and suppliers, and we do, but seeing the manufacturing actually taking place, and watching the products roll down an assembly line is quite gratifying.

Networking & 5G

Embedded Executive: What’s New in Wi-Fi, Infineon - Podcast

July 10, 2024

Is Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon. We get into the latest standards, including Matter, on this week’s Embedded Executives podcast.

Analog & Power

Embedded Executive: A 40-Year Battery? with Tadiran - Podcast

June 26, 2024

Can batteries last for 40 years? And what is the application that would require such a timeline?

That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries.

The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I went to the source. Hear what Sol had to say on the matter in this week’s Embedded Executives podcast.

AI & Machine Learning

Visiting the AVerMedia Booth At COMPUTEX - Story

June 19, 2024

No trip to COMPUTEX would be complete without a visit to the AVerMedia booth. And as usual, the products and demos on display did not disappoint. If you’re not familiar with Taiwan-based AVerMedia, the company has been designing and manufacturing leading-edge AV peripherals and professional capturing, streaming, and embedded vision solutions for about 30 years. That would also include high-definition video and real-time AV products.

Articles 121 - 140