“We had a customer that was looking to get COMs for their products,” says Dan Millar, CMO of MistyWest, a design and engineering firm headquartered in Vancouver, British Columbia. “If I remember right, the order was delayed three times then ultimately just outright canceled. 

On this episode of Embedded Insiders, Steve Sanghi, founder and former chief executive officer of Microchip Technology, joins the Insiders to speak about the release of his book, which highlights the executives’ personal journey from growing up in small town in northern India, to his success in becoming a renowned semiconductor industry leader.

As smart devices are becoming more popular and their demand will only grow in the coming years, we developed a LED display smart speaker with I2C control using a typical GreenPAK design. This design allows the switching of dynamic LED indicator in the smart device depending on its modes: Standby (idle) mode, Listening mode, Thinking mode, Responding mode, Meeting Mode, and an indication of on/off mics of the device. Mode switching is implemented by I2C commands, by overwriting only one register.

While Rich and Vin usually believe they all the answers to all the design-related questions, that may not always be the case. For example, when the question of where to begin your AI-based design came up, the “experts” felt in was prudent to bring in someone even more expert. In this case, that was Stuart Feffer, of Renesas.

On this episode of Embedded Insiders, Dr. Moritz Neukirchner, Head of Software Architecture at Elektrobit, joins us to discuss the business and technology challenges surrounding the growth of software-defined vehicles, and where OEMs and suppliers will generate the most value in automotive in the future.

On this episode of Embedded Insiders, we’re joined by Yaniv Iny, the CEO of PractiTest. The software development company is focused on providing end-to-end test management solutions, AND it is also the creator of the annual 2023 State of Testing Report. And Iny is here to share some of this year’s most notable findings. 

AI and machine learning are relatively new technologies in the embedded space. And the only way an application space can grow is by having a robust ecosystem. Some may argue that such an ecosystem already exists for AI, while others say that developers should wait a bit before diving in.